Rural and Small Town
Country Comfort –
Country Comfort are
filled with predominantly white, middle-class
homeowners. These Americans tend
to be married, between the ages of 25 and
54, with or without children.
Middle America – This
segment is filled with
middle-class homeowners living in small
towns and remote exurbs. Middle
Americans tend to be white, high school
educated, living as couples or larger families,
and ranging in age from under 25 to
over 65.
Rustic Living – Rustic
America residents
have relatively modest incomes, low educational
levels, aging homes, and blue-collar
occupations. Many of the residents, a mix of
young singles and seniors, are unmarried.
Landed Gentry – The
Landed Gentry social
group consists of relatively wealthy Americans who
migrated to the smaller boomtowns beyond
the nation’s beltways. Many of these households
contain Boomer families and couples
with college degrees, professional jobs.
from: Claritas “PRIZM” Clusters Descriptions
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